Noon - 10:00 p.m.

Noon - 3:00 p.m.

Gondola and Scenic Caves Excursion –Optional Group Event

This three-hour excursion starts with a scenic Gondola ride to the top of the mountain and then off to explore the Scenic Caves and suspension bridge. This activity includes lunch and transportation to and from the caves.

3:00 p.m. - 6:00 p.m.


Back by popular demand, the boodle box (filled with goodies from participating DSA Canada members) will be available for pick up at our registration desk.


We'll also be selling a promotional item to help raise funds for our Direct Selling Education Foundation (DSEF), so don't forget to bring your wallet when you register.

5:00 p.m. - 6:00 p.m.

First-timers Reception

If this is the first time you're attending our conference, you'll enjoy an intimate reception alongside your first-timer peers, DSA Canada staff and board members.

6:00 p.m. - 7:00 p.m.

Welcome Cocktail Reception

Mingle with colleagues and conference guests while enjoying a cocktail at our welcome reception, courtesy of our sponsor, Thatcher Technology Group.

7:00 p.m. - 10:00 p.m.

Welcome Dinner and After Party

Enjoy a delicious buffet dinner and top it all off with some nostalgic '50s, '60s and '70s music courtesy of talented singer/songwriter Darren Evorglens at our after party.  

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7:00 a.m. - 11:00 p.m.


7:00 a.m. - 9:00 a.m.

Breakfast Buffet

9:00 a.m. - 9:10 a.m.

Welcome and Introductions - Gina Bresciani and Peter Maddox

9:10 a.m. - 9:35 a.m.

The Ongoing MONAT Journey

Jackie McClements, Vice-President and General Manager at MONAT Global Canada, will look at how the economy and direct selling have evolved over the past few years, and how MONAT has navigated both the challenges and opportunities presented.


9:35 a.m. - 10:15 a.m.

President’s Report

Peter Maddox, DSA Canada President, will provide an overview of DSA Canada initiatives and successes over the past year, as well as presenting future opportunities for value and influence, across the areas of government advocacy, educational outreach, industry research and public relations.

Winners of the first annual Canadian Academic Entrepreneur Challenge will also be introduced.


10:15 a.m. -10:45 a.m.


10:45 a.m. - 11:30 a.m.

How the Mindset of an Entrepreneur can Help You Build a Killer Brand


Named one of Bay Street Bull’s “2021 Women of the Year”, Erin Bury is one of Canada’s top female entrepreneurs as the CEO and co-founder of Willful, an online estate planning platform.

In her keynote address, Erin will use her decade of experience working with high-profile startups to define the entrepreneurial mindset and show you how to implement that mindset at your direct selling company, and within your network of independent consultants. Drawing on case studies of successful companies who have leveraged the entrepreneurial mindset, Erin leaves audiences with the tools they need to grow a great brand in 2022.

11:30 a.m. - Noon

Annual General Meeting - DSA Canada

Noon -1:00 p.m.

Lunch Buffet - Sponsored by Avalara

1:00 p.m. - 1:15 p.m.

Direct Sellers Day 2022

Cathy Sampaio-Lepiane, Manager, Communications and Research at DSA Canada, will provide an overview of this year’s Direct Sellers Day, which is taking place on September 21, 2022.


1:15 p.m. - 1:40 p.m.

Government Relations and Advocacy

Kyle Larkin, Vice-President at Impact Public Affairs, will provide his perspective on the state-of-play in Ottawa and the provincial capitals. He will look at the important power brokers in the halls of government and how DSA Canada can ensure that we are at the table to discuss the important issues.


1:40 p.m. - 2:50 p.m.

Innovation Lab - Group Breakout Discussion Sessions

2:50 p.m. - 3:10 p.m.


3:10 p.m. - 3:30 p.m.

A Message from Francesco Sorbara, MP Vaughan–Woodbridge

3:30 p.m. - 4:00 p.m.

Digital Marketing Strategies and Tactics to Propel Your Business Forward

Robert Burko, CEO at Elite Digital, will cover a variety of winning strategies and actionable tactics, along with industry trends to help separate you from the pack. From website optimization and social media to marketing automation and SEO, Robert will cover all the hot topics to give you the extra edge in the digital world we live in today.

6:00 p.m. - 11:00 p.m.

Blue Mountain Quest, Dinner and Entertainment

Embark on a quest through the Blue Mountain Village with conference colleagues and fight for the Quest Championship title. Then relax and enjoy a decadent dinner and live musical entertainment.

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7:00 a.m. - 10:00 p.m.

7:00 a.m. - 9:00 a.m.

Breakfast Buffet

9:00 a.m. - 9:10 a.m.

Welcome and Introductions


9:10 a.m. - 9:30 a.m.

Mary Kay Suite 13

Michelle Haurilak, Director, Marketing at Mary Kay Cosmetics Ltd., will discuss the DSA Canada award-winning Suite 13 – a tool created for Mary Kay Independent Beauty Consultants to enhance their virtual business options.


9:30 a.m. - 10:30 a.m.

Legal Panel Discussing the Latest in Compliance and Legal Affairs

10:30 a.m. - 11:00 a.m.


11:00 a.m. - 11:30 a.m.

From Retail to Direct Sales

In this session, Philippe Guerreau, President of SeneGence, will discuss his journey to direct sales with SeneGence and what we can learn from other distribution channels. He will look at the convergence of traditional retail and direct selling, and the potential arrival of some big players in our own backyard.


11:30 a.m. - 11:45 a.m.

2021 Industry Statistics Update

Peter Maddox, DSA Canada President, will present an overview of the latest industry growth numbers.

11:45 a.m. - Noon

Annual General Meeting – Direct Selling Education Foundation (DSEF)

Noon - 1:00 p.m.

Lunch Buffet - Sponsored by Avalara

1:00 p.m. - 1:30 p.m.

The Future of Direct Selling: Live Shopping

Cynthia Nelson, Chief Strategic Officer at StreamStyle, will be discussing how direct sellers have dealt with more change in the last two years than in the previous two decades and have grown more resilient. She will explain how changes to the consumer mindset and how people shop and participate in hosted events are giving way to a new tech-enabled direct selling experience – live shopping.

1:30 p.m. - 2:15 p.m.

Industry Executive Panel – Defining Tomorrow

2:15 p.m. - 2:45 p.m.


2:45 p.m. - 3:05 p.m.

The Process(es) of Becoming the Best

Julie Gorham, Director of Compliance and Risk at Immunotec, will focus on the processes that will empower direct sellers to become the best opportunity in this ever-changing, fast-paced world.

3:05 p.m. - 3:35 p.m.

Expert Discussion Panel – The Future of Payments

3:35 p.m. - 3:55 p.m.

In Conversation with DSA Canada Board Chairs - Gina Bresciani and Colleen Leithman

3:55 p.m. - 4:00 p.m.

Conference Closes

6:00 p.m. - 7:00 p.m.

Cocktail Reception

7:00 p.m. - 10:00 p.m.

Awards Dinner and Gala


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7:00 a.m. - 10:00 a.m.

7:30 a.m. - 9:30 a.m.

Breakfast Buffet – At Leisure in Restaurant

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