Agenda
Sunday, June 22, 2025
12:00pm – 4:00pm
Optional Group Tours – Wine tour departs hotel at 12pm / Bike tour departs hotel at 12:30pm
3:00pm – 6:00pm
Conference Registration – Visit us in the Skaha foyer to pick up your conference badge
6:00pm – 7:00pm
First-Timers Reception – If this is the first time you're attending our conference, you'll enjoy an intimate reception alongside your first-timer peers, DSA Canada staff and board members.
7:00pm – 10:00pm
Welcome Cocktail Reception & Dinner – Mingle with colleagues and conference guests while enjoying a cocktail, hors d'oeuvres and casual dinner at our welcome reception.
Monday, June 23, 2025
8:00am– 9:00am
BREAKFAST – Join us in the Skaha/Vaseaux rooms
9:00am– 9:15am
Conference Welcome – Peter Maddox, DSA Canada President & Marcia Cota, DSA Canada Chair Senior Vice President, North America, MONAT
9:15am – 9:40am
DSA Canada Annual Review – Peter Maddox, DSA Canada President
9:40am – 10:05am
AI for Empowerment: Unlocking Human Potential in Direct Selling – Ben Robinson, Founder & CEO, Abby AI
10:05am – 10:10am
Partnership Insight: European Perspective – Colt Passey, Founder, GOBI Insights
10:10am – 10:40 am
MORNING BREAK
10:40am – 11:25am
Elevate Performance Through WorkLife Wellness – Trisha Miltimore, Passion Igniter, WorkLife Wellness & Leadership Expert – Keynote Speaker
11:25am – 11:40am
DSA Canada Communications Update – Tanisha Dunkley, Manager, Communications & Research, DSA Canada
11:40am – 12:00 pm
Direct Sellers Association of Canada – Annual General Meeting – Marcia Cota, DSA Canada Board Chair
12:00am – 1:00 pm
LUNCH BUFFET
1:00pm – 1:30pm
Member of Parliament: “Fireside” Chat – MP (TBA) with Peter Maddox, DSA Canada President
1:30pm – 2:00pm
Advocacy in Action – Huw Williams, President, Impact Public Affairs
2:00pm – 2:05pm
Partnership Insight: Incentive Trends – Stephanie McVeigh, President, Strategic Incentive Solutions
2:05pm – 2:35pm
AFTERNOON BREAK
2:35pm– 3:00pm
Winning Perspectives from a Career in Direct Sales – Angie Macdougall, National Sales Manager, Cutco/Vector Marketing Canada
3:00pm – 3:55pm
Legal Talk: The Latest in Compliance and Legal Affairs – Colleen Ma (Partner, Miller Thomson), Lewis Retik (Partner, Gowling), John Bassindale (Partner, Millar Kreklewetz
3:55pm – 4:00pm
Day One Wrap Up – Peter Maddox, DSA Canada President
6:00pm – 10:00pm
Dinner at the Kelowna Yacht Club – A short walk from the hotel. Conference attendees will meet in the hotel foyer at 5:45pm
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The Kelowna Yacht Club offers an unparalleled setting for our Monday night event at Connect 2025. Experience this amazing waterfront venue in the heart of downtown Kelowna, with renowned service and exceptional cuisine creating a memorable experience.
Tuesday, June 24, 2025
8:00am– 9:00am
BREAKFAST – Join us in the Skaha/Vaseaux rooms
9:00am– 9:10am
Tuesday Opening – Peter Maddox, DSA Canada President & Marcia Cota, DSA Canada Chair Senior Vice President, North America, MONAT
9:10am – 9:50am
Inspiration as a Key Driver – Ashly Torian, The Vitality Expert
9:50am – 10:30am
PayQuicker Power Panel: Global & Local – Crystal Holtzendorff (Moderator - Senior Vice President of Global Sales, PayQuicker), Randy Parris (Country Manager Canada,
SeneGence), Nicole Keely (North American Director of Sales Activation & Development, Avon), Joe Cardillo (General Manager, Cutco/Vector Marketing Canada)
10:30am – 11:00 am
MORNING BREAK
11:00am – 11:25am
Identifying the Next Best Step – Heather Chastain, Founder & CEO, Bridgehead Collective
11:25am – 11:30am
Partnership Insight: Tech Vision – Dave Siembieda, CEO, Bloo Kanoo
11:30am – 11:45am
Launch of Brock ISC Learning Course – Becky Launder, CEO and Co-Founder, Modern Direct Seller & Peter Maddox, DSA Canada President
11:45am – 12:00pm
Direct Selling Education Foundation: Annual General Meeting – Jessie Arsenault, DSEF Board Chair
12:00pm – 1:00pm
BUFFET LUNCH
1:00pm – 1:20pm
A Legacy Reimagined – Jackie McClements, General Manager, Shaklee Canada
1:20pm – 2:15pm
Group Therapy – Moderated discussion of industry topics with entire conference group
2:15pm – 2:45pm
AFTERNOON BREAK
2:45pm– 2:50pm
Partnership Insight: Training Success – Shannon Rheault, Founder and Lead Facilitator, TAP
2:50pm – 3:20pm
Executive Panel: Insights, Takeaways & Reflections – Victoria Beaune (Moderator - Regional Sales Manager, Western Canada & Ontario, Plexus Canada), Helena Alexandre (Vice President and General Manager, Arbonne), Ashleigh Gough (Country Manager,
Amway Canada), Jorge Huaman (General Manager, Immunotec Canada)
3:20pm – 3:30pm
Day Two Wrap Up & Announcements – Peter Maddox, DSA Canada President
6:00pm – 7:00pm
Cocktail Reception
7:00pm – 10:00pm
Awards Dinner & Gala
Wednesday, June 25, 2025
7:00am– 10:00am
BREAKFAST – Enjoy breakfast in the Grand Terrace room to wrap up your conference experience