How the Mindset of an Entrepreneur can Help You Build a Killer Brand
Marketer, Technology Expert, and Entrepreneur
Named one of Bay Street Bull’s “2021 Women of the Year”, Erin Bury is one of Canada’s top female entrepreneurs as the CEO and co-founder of Willful, an online estate planning platform.
In her keynote address, Erin Bury will use her decade of
experience working with high-profile startups to define the entrepreneurial mindset and show you how to implement that mindset at your direct selling company, and within your network of independent consultants. Drawing on case studies of successful companies who have leveraged the entrepreneurial mindset, Bury leaves audiences with the tools they need to grow a great brand in 2022.
From Retail to Direct Sales
DSA Canada Board of Director
In this session, Philippe will discuss his journey to direct sales with SeneGence and what we can learn from other distribution channels. He will look at the convergence of traditional retail and direct selling, and the potential arrival of some big players in our own backyard.
How do we compete in a global, omnichannel marketplace? Philippe will examine how to take on the challenge, by utilizing our unique strengths – people and networks – while learning from our competitors, making their expertise our expertise and not being afraid to change.
Mary Kay Suite 13
The DSA Canada award-winning Suite 13 was created as a tool for Mary Kay Independent Beauty Consultants to enhance their virtual business options. Suite 13 is useful when in-person interaction is not an option, and it can be used for many types of virtual selling situations such as skincare classes, virtual events or parties, new team member meetings and unit meetings. Michelle will share how Suite 13 came to be, including key success metrics and use cases from the independent sales force.
Digital Marketing Strategies and Tactics to Propel Your Business Forward
Chief Executive Officer
The right digital marketing plan can help achieve amazing results, but with a constantly changing landscape, how do you know where to start or what to do next? This session will cover a variety of winning strategies and actionable tactics, along with industry trends to help separate you from the pack. From website optimization and social media to marketing automation and SEO, Robert will cover all the hot topics to give you the extra edge in the digital world we live in today.
Government Relations and Advocacy
Impact Public Affairs
Kyle will join us from our government relations partner, Impact Public Affairs, to provide their perspective on the state-of-play in Ottawa and the provincial capitals. He will look at the important powerbrokers in the halls of government and how DSA Canada can ensure that we are at the table to discuss the important issues.
This session will provide an overview of some of DSA Canada’s advocacy work over the past twelve months, and touch on opportunities for future policy development and advancement. Don’t miss this important discussion!
DSA Annual General Meeting
Director, Operations & Customer Service, USANA Health Sciences and
Chair, DSA Canada Board of Directors
DSEF Annual General Meeting
Canadian Operations Manager
Chair, Direct Selling Education Foundation (DSEF) Canada Board of Directors
Annual Review and Future Vision
Peter will provide an overview of DSA Canada initiatives and successes over the past year, as well as presenting future opportunities for value and influence, across the areas of government advocacy, educational outreach, industry research and public relations.
As part of his time on stage, Peter will discuss the first annual Canadian Academic Entrepreneur Challenge, outline a range of future strategic targets for DSA Canada and present an overview of the latest industry growth numbers.
Direct Sellers Day 2022
Manager, Communications and Research
Cathy will provide an overview of this year's Direct Sellers Day, which is taking place on September 21, 2022. Direct selling companies will learn how they can join in the celebration and help to share positive awareness of the empowering direct selling opportunity across Canada!
The Future of Direct Selling: Live Shopping
Chief Strategic Officer
Direct sellers have dealt with more change in the last two years than in the previous two decades. As a side effect, they’ve grown more resilient. And it’s a good thing—because there’s a lot more change ahead. If we've learned anything from what's happening in other parts of the world, it is that the consumer mindset and how they shop and participate in hosted events have forever changed. We've seen the future and it is live shopping.
All this will affect the way we communicate, activate and grow, and Cynthia will share insights to help your business succeed.
The Ongoing MONAT Journey
Vice President and General Manager
DSA Canada Board of Director
Jackie will look at how the economy and direct selling have evolved over the past few years, and how MONAT has navigated both the challenges and opportunities presented.
The Process(es) of Becoming the Best
Director of Compliance and Risk
Julie will focus on the processes that will empower direct sellers to become the best opportunity in this
ever-changing, fast-paced world.
Meet the Winners of the Inaugural Canadian Academic Entrepreneur Challenge
In 2021, DSA Canada and the DSEF launched the inaugural Canadian Academic Entrepreneur Challenge. The Entrepreneur Challenge, a contest with the goal of encouraging entrepreneurial thinking, tasked teams of post-secondary Canadian students to imagine a unique product and outline an innovative sales plan, utilizing the direct-to-consumer channel. The Entrepreneur Challenge is helping DSA Canada to make important connections with academics and future entrepreneurial leaders.
In early 2022, the first winners were announced – Team Apeiro from Trinity-Western University in British Colombia. We are excited that members of Team Apeiro will join us on stage to discuss their winning entry and the value of initiatives such as this.
Industry Executive Panel
Senior Vice-President, Global Sales
DSA Canada Board of Director