Michelle Haurilak

Revitalizing Tradition II: What Digital Evolution Means for Mary Kay Canada

As the head of Mary Kay Canada’s Marketing department, Michelle Haurilak leads the company’s brand marketing strategy, including digital and product marketing, social media, public relations and advertising, and consumer insights to help strengthen Mary Kay’s position as an irresistible beauty brand in Canada.

Michelle’s keen eye for market and consumer trends along with her flare for the written word and her digital aptitude make her a trailblazer in the industry. Through her long tenured career, Michelle has immersed herself in every aspect of the direct selling industry, striving to foster a fresh and modern view of direct sales and the industry as a whole. She is a brand storyteller, showcasing Mary Kay as company with a strong history and reputation, and products that are both relevant and competitive in the marketplace.

With a true passion for all things marketing and innovation, Michelle’s vision is to simultaneously attract – and keep – loyal customers, while at the same time providing the sales force with digital tools to help them grow and thrive online and beyond.